“Business isn’t reserved for twenty-somethings in hoodies or executives in boardrooms. At Midlife Accent, I write for entrepreneurs over 35—the midlife entrepreneurs who know reinvention is their edge. Here, you’ll discover business trends for 2025, small business ideas that actually work, and online opportunities built for people ready to pivot without the hype.”

You wonder if you’re qualified enough, if failure will knock louder than success, or if you’ll even know where to begin. If that sounds familiar, you’re in the right place. This space was built for you—the dreamer, the planner, the brave soul ready to start, even with shaky hands

In this space, you’ll find practical guides, digital tools, and bold business ideas designed to fit real lives—not just highlight reels. Think AI budgeting that actually saves you money, small business trends that are shaping 2025, and reinvention stories that prove it’s never too late to pivot.

Whether you’re dreaming of launching a side hustle, scaling into something bigger, or simply learning how to use technology without feeling bulldozed by it, you’re in the right place.

MARTRUTT